Case study

Homeable

A WordPress site built to convert, campaigns that bring in qualified leads, and a CRM that nurtures every one of them.

Helping families find care they can trust

Homeable provides home care, and the people looking for it are often making a stressful decision for a parent or relative. The website had to feel warm and credible, and the marketing had to reach families at the moment they started searching.

I managed the WordPress site, local search presence, paid campaigns and follow-up, and reported on it all monthly.

01

A WordPress site built to convert

I audited and updated the site and landing pages in WordPress, making services easy to understand and the next step, a call or an enquiry, obvious on every page.

  • Service and landing page updates
  • Trust content and clear calls to action
  • Mobile-friendly layouts
Homeable caregiver sitting with an older woman at home
Older woman and a younger woman smiling together
02

Campaigns that bring in qualified leads

I ran Meta Ads and Google Ads aimed at families in the service area, testing audiences, bids and creative to improve return on ad spend.

  • Meta Ads and Google Ads
  • Local targeting
  • Creative testing
03

A CRM that nurtures every lead

Welcome, nurture and re-engagement sequences kept every enquiry warm until the family was ready, and local SEO plus the Google Business Profile made sure Homeable showed up when people searched nearby.

  • Welcome, nurture and re-engagement emails
  • Local SEO and Google Business Profile
  • GTM, GA4 and Meta Pixel tracking
  • Monthly performance reports
Homeable caregiver with a client

Running a local service business?

I help care and service brands get found, trusted and chosen. Let’s talk.

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