Content creation

Content that sells the product

Campaign shoots, UGC, paid social creative, product video and AI generated imagery, made for product pages, emails, ads and launch days.

SleeklemonSwissGeariMgadgetsElephant TrunkRetro KidVessi

Campaign shoots

Shot lists, styling and direction for studio and e-comm photography.

UGC & ads

Creator videos and paid social creative, planned by funnel stage.

Product video

Short loops for product pages, paid social and email.

AI production

Flat lays turned into studio shots, scenes and video with Claude and Higgsfield.

UGC & ad creative

UGC that sounds like the customer

Creator videos for Sleeklemon's Meta ads, planned by funnel stage. Top of funnel hooks stop the scroll, bottom of funnel videos answer objections and close. Tap the speaker to hear one.

Top of funnel"Alert, all healthcare workers"

Bottom of funnel"You pay premium prices"

Comment reply"Are they actually stretchy?"

Top of funnel"If your scrubs felt great at first"

Bottom of funnel"Shopping Sleeklemon? Stop right now"

Wear to workWhat a registered nurse wears to work

Top of funnelCreator try-on in Sleeklemon scrubs

Bottom of funnel"To all healthcare workers"

Bottom of funnel"If your scrubs look worn out"

Paid social creative

"Not your ordinary scrubs" campaign and colourway ads, in static and motion.

Motion ad, 1:1

Sleeklemon ad creative, Static ad, 1:1 — Static ad, 1:1

Sleeklemon ad creative, Static ad, 1:1 — Static ad, 1:1

Sleeklemon ad creative, Alpine Green — Alpine Green

Sleeklemon ad creative, Burgundy — Burgundy

Black, motion

Sleeklemon ad creative, Royal Blue — Royal Blue

The wall

A look at the work

Retro KidAI product video

Three models in mauve and plum scrub sets against a blue backdrop — SleeklemonCampaign shoot

01

Studio

Campaign and catalogue shoots, briefed and directed for launch days.

SleeklemonUGC, top of funnel

SwissGear luggage set in a sunlit archway — SwissGearLifestyle shoot

SwissGearScanSmart backpack video

Small dog peeking out of a SwissGear pet carrier on grass — SwissGearPet carrier, lifestyle

Model mid-stride in a maroon scrub set — SleeklemonCampaign shoot

Model in mauve scrubs on a grey studio backdrop — SleeklemonStudio shoot

SwissGear backpack on a chair in a busy coffee shop — SwissGearCommuter campaign

Elephant Trunk cardamom pouch styled with whole pods — Elephant TrunkProduct styling

Vessi boot in an AI generated lifestyle scene — VessiAI lifestyle

Orange, white and green SwissGear luggage in a sunny living room — SwissGearHardside luggage, lifestyle

SleeklemonMotion ad, 9:16

Retro Kid Bayside hoodie flat lay — Retro KidFlat lay, AI input

SwissGear luggage on a wooden dock beside sailboats — SwissGearSummer campaign

Hiker with a SwissGear backpack looking over a misty valley — SwissGearBackpack, outdoors

Athena three pocket top in Alpine Green on white — SleeklemonE-comm on white

iMgadgetsProduct video

Dog peeking out of a SwissGear pet carrier on a shoulder — SwissGearPet carrier, lifestyle

Sleeklemon studio shot — SleeklemonStudio shoot

02

Lifestyle

Products shown where people actually use them, from the dock to the dog park.

Dog sitting beside SwissGear luggage at home — SwissGearLifestyle shoot

Woman on her laptop at an airport gate beside a blue SwissGear suitcase — SwissGearTravel campaign

04

UGC & Ads

Creator videos and paid social creative, built to test hooks and colourways.

Retro Kid hoodie generated as a studio image — Retro KidAI studio image

Vessi boot product flat lay — VessiFlat lay, AI input

Traveller with a SwissGear backpack sitting by a mountain lake — SwissGearBackpack, outdoors

Sleeklemon Not your ordinary scrubs ad — SleeklemonPaid social ad

05

Product video

360 spins and detail loops for every style, shot for product pages and ads.

Elephant Trunk cinnamon pouch — Elephant TrunkProduct styling

Hand unzipping a SwissGear backpack beside iced coffees — SwissGearBackpack detail

Sleeklemon studio shot on a warm backdrop — SleeklemonStudio shoot

SleeklemonAlexandra, product video

Model in a slate scrub set turning against an olive backdrop — SleeklemonCampaign shoot

Man with a SwissGear backpack on a leafy street — SwissGearBackpack, street

Model in maroon scrubs on a gradient backdrop — SleeklemonLaunch creative

SwissGear suitcase at a red front door with a holiday wreath — SwissGearHoliday campaign

Model in mauve scrubs on a blue backdrop — SleeklemonStudio shoot

Three models together laughing under a blue sky, generated from single shots — SleeklemonAI composite

SleeklemonCalypso, product video

Rider on an electric dirt bike on a country track — iMgadgetsAction shoot

Family loading SwissGear luggage into a car for a road trip — SwissGearFamily road trip

SleeklemonAlpine Green, motion ad

SwissGear backpack in a coffee shop — SwissGearCommuter campaign

SleeklemonUGC, POV

SleeklemonGaya, product video

Phone charging from a SwissGear backpack USB port — SwissGearFeature detail

Model seated on a stool in a deep green scrub set — SleeklemonCampaign shoot

Retro Kid Bayside hoodie, back view, AI studio image — Retro KidAI studio image

VessiAI product video

Man on his laptop sitting beside a SwissGear rolling backpack — SwissGearBackpack, work

SleeklemonKronos, product video

03

AI

Flat lays turned into studio shots, lifestyle scenes and product video.

Elephant Trunk black cardamom pouch with plants — Elephant TrunkProduct styling

Model in forest green scrubs on a warm set — SleeklemonSeasonal campaign

Close up of blue and gold SwissGear hardside luggage on a dock — SwissGearLuggage detail

Dog in a SwissGear pet carrier on a car seat — SwissGearRoad trip

SleeklemonNeo, product video

Two models in maroon and mauve scrub sets — SleeklemonCampaign shoot

Person in a red hoodie wearing a SwissGear backpack — SwissGearBackpack campaign

VessiAI product video

Sleeklemon Navy Blue colourway ad — SleeklemonColourway ad

Retro Kid hoodie in an AI generated lifestyle scene — Retro KidAI lifestyle

SleeklemonSelena, product video

Man in a denim jacket carrying a SwissGear backpack — SwissGearBackpack, lifestyle

Family taking a selfie with SwissGear luggage — SwissGearBlack Friday creative

Retro Kid hoodie pocket detail, AI generated — Retro KidAI detail shot

SwissGearProduct detail

Black SwissGear suitcase at a white front door with a wreath — SwissGearHoliday campaign

SleeklemonAthena, product video

Neo mens three pocket top in black on white — SleeklemonE-comm on white

Two riders on e-bikes on a forest trail — iMgadgetsLifestyle shoot

SleeklemonBurgundy, motion ad

Laptop sliding into a SwissGear sleeve on a desk — SwissGearLaptop sleeve

SleeklemonMotion ad, 9:16

Model walking in mauve scrubs between exercise balls — SleeklemonCampaign creative

Elephant Trunk green cardamom pouch — Elephant TrunkProduct styling

Man in a parka with a SwissGear backpack by the water — SwissGearWinter campaign

Vessi boot mid-step on wet pavement, AI generated — VessiAI action shot

Vessi boot in a second AI generated scene — VessiAI lifestyle

Orange SwissGear suitcase on a white bridge — SwissGearSummer campaign

SleeklemonLagoon, motion ad

Two people with SwissGear backpacks by a brick wall — SwissGearBackpack, lifestyle

Model walking in a plum scrub set — SleeklemonCampaign shoot

Model in the Retro Kid Bayside hoodie, AI generated — Retro KidAI lifestyle

SwissGear backpack carried along a sunny path — SwissGearBackpack, lifestyle

Traveller with a SwissGear backpack and roller hailing a ride — SwissGearTravel campaign

Model holding a glove that reads Creators wanted — SleeklemonCreator recruitment

SleeklemonUGC, bottom of funnel

Retro Kid hoodie AI studio image — Retro KidAI studio image

SleeklemonRoyal Blue, motion ad

Man in a parka sitting with a SwissGear backpack — SwissGearWinter campaign

Flat garment shot of the Alexandra top — SleeklemonGarment flat

Retro Kid hoodie full-length studio image, AI generated — Retro KidAI studio image

Man wearing a SwissGear backpack outdoors — SwissGearBackpack, lifestyle

SwissGear luggage set in shaded arches — SwissGearSummer campaign

Model in burgundy scrubs holding a lunch bag — SleeklemonStudio shoot

Need content that keeps up with your calendar?

From a full campaign shoot to a quick set of AI variations for next week's email, I plan the content around what the store needs to sell.

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