Case study
Elephant Trunk
A website refresh, product page revamp, paid campaigns and search visibility for a premium spice brand.
A website refresh, product page revamp, paid campaigns and search visibility for a premium spice brand.
Elephant Trunk sells premium whole spices, and the product and packaging were already beautiful. The website was not keeping up: product pages did not explain what made the spices special, and there was little search visibility or paid acquisition behind the store.
I came in as a consultant to audit the store, rebuild the pages that mattered most, and set up the acquisition and tracking the brand needed to grow.
I ran a CRO and ecommerce audit that found the merchandising, UX, SEO and conversion gaps, delivered a prioritized roadmap, then executed the fixes. The product pages were the priority: clearer benefits, origin and usage, better imagery and stronger calls to action.
I set up, monitored and optimized Meta Ads and Google Ads, with audience targeting, bid strategy and creative testing focused on return on ad spend.
I handled on-page SEO and structured the content so the brand could be found in both traditional search and AI-driven answers (generative engine optimization, or GEO).
I built the tracking with Google Tag Manager, GA4, Meta Pixel and Conversions API, and delivered monthly performance reports with clear recommendations and next steps.