Case study

HC24

A WordPress website, lead generation campaigns and a CRM that turns enquiries into clients for a healthcare services business.

A website that needed to bring in enquiries

For a healthcare services business, the website is not a shop. Its job is to earn trust and turn a visitor into an enquiry. HC24 needed a site that did that, campaigns that brought the right people to it, and a system to follow up.

I managed the WordPress site, ran the lead generation campaigns and set up the follow-up, working as the day-to-day point of contact.

01

WordPress website management

I created and updated the website and landing pages in WordPress after an audit that found the UX, SEO and conversion gaps, and made sure every page had a clear path to enquire.

  • Website and landing page updates
  • UX and conversion audit with a prioritized roadmap
  • Service pages built around enquiries
02

Lead generation campaigns

I set up, monitored and optimized Meta Ads and Google Ads campaigns aimed at qualified enquiries, testing audiences, bids and creative.

  • Meta Ads and Google Ads
  • Audience targeting and bid strategy
  • Creative testing
  • Dedicated campaign landing pages
03

CRM, local SEO and reporting

Enquiries flowed into welcome and nurture sequences so no lead went cold. Local and on-page SEO and a well-maintained Google Business Profile brought in people searching nearby, and tracking through GTM, GA4 and Meta Pixel fed monthly reports.

  • Welcome, nurture and re-engagement sequences
  • Local SEO and Google Business Profile
  • GTM, GA4 and Meta Pixel tracking
  • Monthly reports and recommendations

Need a website that brings in leads?

I build WordPress sites and campaigns around one job: getting the enquiry.

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