Case study
iMgadgets
Shopify, SEO, Google and Meta Ads, Amazon and five other marketplaces, run hands-on for a Canadian e-mobility and lifestyle brand.
Shopify, SEO, Google and Meta Ads, Amazon and five other marketplaces, run hands-on for a Canadian e-mobility and lifestyle brand.
iMgadgets sells electric scooters, e-bikes and lifestyle tech under brands like Gyrocopters, IMFit and IMHome, direct to consumers and across the big Canadian and US marketplaces.
I ran it hands-on: the Shopify store, the marketplace listings, SEO, SEM (Google Ads), Meta Ads and Amazon Ads, the email program and the launches, keeping product content and merchandising consistent everywhere the products were sold.
I owned end-to-end store management for iMgadgets.com: catalogue setup, pricing and price changes, promotions, landing pages and day-to-day operations. Liquid and CSS theme customizations, mobile and UX improvements, and bundles, upsells and cross-sells all worked toward a higher order value.
I also built and launched IMFit, a new sub-brand, with its own collections, landing pages and tag architecture for discovery.
I managed listings, content, promotions and performance across Amazon (CA and US), Walmart Marketplace, Best Buy, eBay and Newegg, and set up the Google Merchant Center feed for Shopping campaigns.
On Amazon I built the A+ content, comparison charts, Brand Store, backend search terms and bulk upload templates, and handled GTIN and GS1 compliance plus battery and hazmat documentation for scooters and e-bikes.
Google Ads and Meta Ads drove traffic to the Shopify store and every launch, on a six-figure annual media budget tracked against ROAS and cost per acquisition.
SEO kept product and collection pages findable in search, and the Google Merchant Center feed powered the Shopping campaigns.
I managed Amazon Advertising end to end, so every launch had visibility from day one and best sellers held their ranking.
I built the Klaviyo email and SMS program end to end, from templates and flows to segmentation, dynamic content and personalized recommendations, and ran A/B tests on segments, creative, offers and send times.
I led the electric scooter launches across DTC and Amazon, owning positioning and go-to-market, and grew one scooter into a best seller in its category, with Amazon Vine enrolment for early reviews.
I built performance dashboards in Google Analytics and Looker Studio that pulled ecommerce, email and paid media into one view to guide optimization and budget decisions, and worked with sales, operations and leadership on forecasting, inventory planning and pricing.
I have kept seven storefronts in step at once. Tell me which channels you are on.
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