Case study

iMgadgets

Shopify, Amazon and five other marketplaces, run hands-on for a Canadian e-mobility and lifestyle brand.

One catalogue, seven storefronts

iMgadgets sells electric scooters, e-bikes and lifestyle tech under brands like Gyrocopters, IMFit and IMHome, direct to consumers and across the big Canadian and US marketplaces.

I ran it hands-on: the Shopify store, the marketplace listings, the ad accounts, the email program and the launches, keeping product content and merchandising consistent everywhere the products were sold.

Results
30%Year-over-year revenue growth
100+SKUs set up and merchandised
7Storefronts kept in sync, DTC plus six marketplaces
Best sellerElectric scooter grown into a best seller in its category
01

Shopify store and the IMFit launch

I owned end-to-end store management for iMgadgets.com: catalogue setup, pricing and price changes, promotions, landing pages and day-to-day operations. Liquid and CSS theme customizations, mobile and UX improvements, and bundles, upsells and cross-sells all worked toward a higher order value.

I also built and launched IMFit, a new sub-brand, with its own collections, landing pages and tag architecture for discovery.

  • 100+ SKU catalogue setup and pricing
  • Seasonal updates and promotional pages
  • Bundles, upsells and cross-sells
  • IMFit sub-brand collections and landing pages
  • CRO audits across the store and listings
imgadgets.com
Full iMgadgets.com homepage with Gyrocopters, IMFit, IMHome and IMLoved brands
iMgadgets.com homepage, full page. Scroll inside the frame to see it all
02

Marketplaces and Amazon

I managed listings, content, promotions and performance across Amazon (CA and US), Walmart Marketplace, Best Buy, eBay and Newegg, and set up the Google Merchant Center feed for Shopping campaigns.

On Amazon I built the A+ content, comparison charts, Brand Store, backend search terms and bulk upload templates, and handled GTIN and GS1 compliance plus battery and hazmat documentation for scooters and e-bikes.

  • Deals, coupons and Lightning Deals timed to stock
  • Search ranking, share-of-voice and listing quality tracking
  • GTIN, GS1 and hazmat documentation
  • Google Merchant Center product feed
See the Amazon case study
03

Amazon Ads and paid media

I managed Amazon Advertising end to end, alongside Meta Ads and Google Ads, and reallocated six-figure annual budgets against ROAS and cost per acquisition targets.

  • Sponsored Products and Sponsored Brands
  • Keyword targeting, bids and budgets
  • Meta Ads audiences and creative testing
  • Google Search, Shopping and Performance Max
iMgadgets Sponsored Brands ad on Amazon
Sponsored Brands ad on Amazon
04

Email, SMS and launches

I built the Klaviyo email and SMS program end to end, from templates and flows to segmentation, dynamic content and personalized recommendations, and ran A/B tests on segments, creative, offers and send times.

I led the electric scooter launches across DTC and Amazon, owning positioning and go-to-market, and grew one scooter into a best seller in its category, with Amazon Vine enrolment for early reviews.

  • Lifecycle flows and post-purchase automation
  • Upsell, cross-sell and bundle campaigns
  • Promotional and BFCM campaigns
  • In-house product photography and video
05

Reporting and planning

I built performance dashboards in Google Analytics and Looker Studio that pulled ecommerce, email and paid media into one view to guide optimization and budget decisions, and worked with sales, operations and leadership on forecasting, inventory planning and pricing.

  • Looker Studio dashboards across channels
  • Competitive price monitoring
  • Launch and site tickets managed in Asana
  • Google Business Profile management

Selling on more than one marketplace?

I have kept seven storefronts in step at once. Tell me which channels you are on.

Get in touch All work